At E3, people were outside protesting Dante’s Inferno, a game based on the first part of Dante’s Divine Comedy. With pithy slogans like, “Trade in your PlayStation for a PrayStation” and “EA = Electronic Anti-Christ,” these picketers seemed a little too clever to be actually picketing. And, lo and behold, it was a fake campaign to drum up interest for an otherwise uninteresting game. Oh well. In the age of MySpace and iPhones, sometimes companies have to resort to old-school hate mongering to garner attention. Even the fact that it was a fake publicity stunt is getting EA more publicity! Media is fun.